How a Global Brand Tracks Resellers Across Countries and Currencies
A global brand's US and EU teams each believed they had visibility into reseller pricing—until it turned out a $100 US price and an equivalent-priced EU reseller were never actually being compared.
The gap
Price-conflict detection only ever compared observations in the same currency. A reseller pricing the same product at what amounted to a 20% discount, once converted, was invisible simply because they priced in EUR instead of USD.
What changed
Cross-currency comparison normalizes every priced observation to a common currency using daily exchange rates before comparing—so a genuine price gap is caught regardless of which currency each source publishes in, and a merely different-currency-but-equal price no longer produces a false alert.
Outcome
The brand's pricing team found three resellers with real, previously invisible price gaps across their EU and APAC markets in the first week.
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