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Merchant Feeds vs Live Crawling

Merchant feeds (Google Shopping, Meta Catalog) tell you what a seller says their price is. Live crawling tells you what the page actually shows — the two disagree more often than you'd expect.

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Choose Live Crawling

Live crawling (or both together) is what you need for accurate, timely competitor price monitoring.

Choose Merchant Feeds

Feeds alone are fine for bulk catalog discovery where exact timing doesn't matter.

Live Crawling vs Merchant Feeds: Key differences

Feed-only price monitoring reads whatever a merchant chose to publish in their product feed, which can lag the live site, exclude flash sales, or simply be wrong. Crawling the live product page catches what a real shopper would see, including prices and stock states that never made it into a feed.

FeatureMerchant FeedsLive Crawling
FreshnessMerchant's refresh cadenceYour own crawl schedule
Catches flash salesOnly if the feed updates in timeYes
Detects soft-block / fallback pagesNoYes (product-signal scoring)
Cross-currency price conflictsManualAutomatic (exchange-rate normalized)
Use cases

When to choose each approach

01

What feeds are good at

Feeds are cheap to ingest and structured by design — useful as one input among several, especially for bulk catalog discovery.

02

What feeds miss

Feed refresh cadence is controlled by the merchant, not you. Flash sales, temporary price drops, and stock changes that happen between feed syncs are invisible until the next export.

  • Stale prices between feed refresh cycles
  • Feeds can omit sale/promo pricing shown only on-page
  • No visibility into soft-block / bot-served fallback content
  • No cross-currency comparability unless you build it

Live Crawling vs Merchant Feeds: Full comparison matrix

A complete feature overview across both options.

FeatureMerchant FeedsLive Crawling
FreshnessMerchant's refresh cadenceYour own crawl schedule
Catches flash salesOnly if the feed updates in timeYes
Detects soft-block / fallback pagesNoYes (product-signal scoring)
Cross-currency price conflictsManualAutomatic (exchange-rate normalized)
Next step

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Start with a live commerce feed instead of maintaining brittle scrapers, fragile sync jobs, and manual catalog edits.

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