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Feeds · 8 min read

Google Merchant feed from any website

Build a Google Merchant Center / Shopping feed from a supplier or competitor website—without weekly CSV uploads.

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Overview

Google Merchant feed from any website

Build a Google Merchant Center / Shopping feed from a supplier or competitor website—without weekly CSV uploads.

Updated 2026-08-01 · Feeds · 8 min read

Guide

Step-by-step walkthrough

01

Why static uploads fail

Merchant Center rejects stale stock and mismatched prices. Weekly CSVs create disapprovals. A live product feed URL refreshes from monitored sources.

02

Website → feed pipeline

Scrape or import the catalog, enrich required attributes (title, description, image, price, availability), then publish a Merchant-ready endpoint. Start at /google-merchant-feed or /product-feed.

03

Channel expansion

The same catalog can fan out to Google Shopping, Meta, XML/JSON partners, Shopify, and Woo without rebuilding extraction.

Next step

Ready to set this up for your store?

Add a site, pick a crawl schedule, and Scrapliy handles discovery, extraction, and change detection from there.

Related: Feeds · Compare tools · Blog · All guides

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