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Choose Live Feeds
Live feeds are the default once Shopping spend or SKU count grows.
Choose Static Feeds
Static uploads work for tiny catalogs that barely change.
Live Feeds vs Static Feeds: Key differences
Product feed management is where CPC budgets leak. Static uploads lag stock and price changes; live endpoints reduce disapprovals and wasted spend.
| Feature | Static Feeds | Live Feeds |
|---|---|---|
| Freshness | Until next upload | Continuous from source |
| Ops hours | Weekly agency/time | Automated pipeline |
| Multi-channel | Duplicate files | One catalog, many endpoints |
| AI attributes | Manual edits | Enrichment before publish |
| Source types | Store export only | Any website + feeds |
| Disapproval risk | Higher (stale stock) | Lower with live availability |
Use cases
When to choose each approach
01
Static feed reality
Someone exports, reformats, uploads, and hopes Merchant Center agrees. Flash sales and stockouts between uploads are invisible.
02
Live feed model
Publish /google-merchant-feed or /product-feed once. Scrapliy refreshes from the monitored catalog so Shopping stays aligned with storefront truth.
03
Related
/guides/google-merchant-feed-from-any-website and /blog/product-feed-management-roi.
Live Feeds vs Static Feeds: Full comparison matrix
A complete feature overview across both options.
| Feature | Static Feeds | Live Feeds |
|---|---|---|
| Freshness | Until next upload | Continuous from source |
| Ops hours | Weekly agency/time | Automated pipeline |
| Multi-channel | Duplicate files | One catalog, many endpoints |
| AI attributes | Manual edits | Enrichment before publish |
| Source types | Store export only | Any website + feeds |
| Disapproval risk | Higher (stale stock) | Lower with live availability |